D&E Precision Farming commissioned Oid to design a product that could withstand
the high structural, operational, mechanical and aesthetic demands of their industry.
The result was a rugged and ergonomic exterior cabinet that utilized GPS and touch
screen technology while maximizing D&E’s innovative hardware and software used
throughout their fleet of tractors and airplanes.
Process
Project Proposal- Identify areas of improvement
The product, as the customer had already been marketing, did not adequately meet
the requirements of new tractor, airplane and agricultural machinery cabins.
The equipment was very heavy weight, with limited operational interface. Our
proposal included a reconfiguration of the product format, both in its position and
orientation, enlarging the screen, facilitating easy access; ultimately integrating the
product to a new era of agricultural machinery.
R&D
This conceptual work required more than 15 avenues of exploration, before tackling
the technical development. We conducted several innovation and creativity
workshops that allowed us to detect value add opportunities.
Project Scope-Phase 1- Improve UI
We reconfigured the product format by changing its position, orientation, introducing
vertical format and enlarging the screen. This opened up further benefits in the
following stages of the project.
Prototype
In the layout stage, we worked with the latest in 3D printing technology to obtain a
real version of the design and thus test, select and improve each aspect during all
stages. Finally, we built the product by injecting engineering plastics, reinforced
with fiberglass and UV treatment to protect from sun exposure.
Final Result
The result was a state-of-the-art, innovative product, with high performance and
resistance. Improved innovation allowed our client, D&E Precision Agriculture, a
product that competed worldwide with other products in the field.